Hi – I’m Meaghan!

When I was a kid, I kept bouncing between being an author, a teacher, or a vet. Eventually I learned that publishing is tough, teachers don’t get the support they deserve,  and vets do more surgery than I could ever handle.

But the storytelling part stayed.

So now I help people (and their brands) figure out what they’re trying to say. I share what I know with coworkers, and advocate for lifetime learning opportunities. And I work with folks who make their communities a little better, even in small ways.

Words people have used to describe me: 

Creator. Deadline saver. Fastest designer in the east (or west).

I’m an experienced designer with a T-shaped skillset, and a passion for context and the end-user experience. I deliver high-performance, fast results without sacrificing quality to get the job done. I adapt quickly to changes, have extensive 360° campaign experience working with cross-functional teams, and speak fluent “coder/developer”. My background in game development tech allows me to have a unique perspective on projects and process optimization, as well as a deeper understanding of projects from E2E.

I’m an avid believer in lifelong learning, education advancement, and self-education. I believe in the same principles for my team and coworkers, and I strive to make sure no one gets left behind.

A lot of people ask me what I’m looking for next, and my answer is:
an ethical, socially responsible company with a great, collaborative team. I love to work with good people on meaningful projects.

Testmonial-Kim Dorant

Meaghan, you’ve been so great with all of this! Thank you so very much for all of your hard work. Looking forward to working together again soon! 

Kim Dorant

Business Development Manager, DCU | Finance

Testmonial-Sean Sullivan

I had the privilege of working with Meaghan as copywriter on high-profile email projects involving many stakeholders across the company. We had never worked together before — nor did we even work of out of the same office — but the results were outstanding thanks to Meaghan’s creativity, flexibility, and technical skills. What’s more, her great attitude and friendliness made collaborating a pleasure. Would love to work with Meaghan again in the future!

Sean Sullivan

Copywriter, Endurance | Tech

Testmonial-Anthony Coletta

 

I had the opportunity to have Meaghan in my classes while she was pursuing her degree in Multimedia at New England Institute of Technology. Meaghan showed considerable skills in coding, animation and design. Her insight, contributions to class discussions and helping her peers was tremendous.

Anthony Coletta

Instructor, NEIT

Testmonial-Sonia Caltvedt

We were very happy with you, Meaghan. We felt that you did a fantastic job of interpreting our brand and setting our creative direction.

Sonia Caltvedt

Director of Marketing, Holy Names University | Agency

Testmonial-Rebecca L Porter

I worked with Meaghan on designs for the Foundation Board at Northwestern Mutual. She provided quick turnaround and understood the key messages I wanted to work into my presentations. The graphics were polished and helped the audience grasp the details of our initiative focus. Meaghan was very responsive and drove the development of the graphic with very little direction. I was very pleased with our work together.

Rebecca L. Porter

VP Corporate Strategy , Northwestern Mutual | Finance

Testmonial-Sue Weinlein

Meaghan has so much to recommend her! Not only is she a talented designer, her client service is superior and her follow-through is hard to match. She goes the extra mile to give me a variety of options and is very open to feedback. I love working with her.

Sue Weinlein

Assistant Director, Northwestern Mutual | Finance

Testmonial-Scott Smigler

Thank you for all of your great work. You’re extremely talented and a pleasure to work with, and I’ve worked with a lot of design professionals over the past 22 years. I appreciate the creativity in your designs and how you see the full picture, aligning brand, user experience, and conversion objectives.

Scott Smigler

CEO, EXCLUSIVE | Agency

Testmonial-Dana Palzkill

Meaghan is a very talented graphic designer and art director. She is creative in her approach and designs and with a strong eye for selling. She created some of the best performing web and email designs at Buy Seasons. She was very connected and engaged in her work, not afraid to ask questions, and understood the customer. Very talented art director/designer. It was a pleasure working with Meaghan!

Dana Palzkill

VP Merchandising and Product Development, BuySeasons | Retail

Testmonial-Mike Abbott

Meaghan’s attention to detail is excellent. I found her to be reliable and creditable and would highly recommend her.

Mike Abbott

VP Operations, The Claflin Companies | Healthcare Tech

Testmonial-Patsy Kenney

Meaghan is an incredibly talented designer, and natural leader. She was always the first to offer a helping hand, or creative solution to a design problem. I admire her work and would recommend her to anyone looking to solve a design challenge. The enthusiasm Meaghan brings to the table makes her a joy to work with.

Patsy Kenney

PR Manager, And Celebrate Media

Beyond the brief.

I’m a huge animal lover and spend a lot of my free time volunteering for a non-profit shelter. I have ferrets and a dog, and my long-term partner and I have lived in Massachusetts since 2016. My hobbies include video games, cooking, crafting, and acquiring random skill-sets in case of….well, I haven’t figured out why to be honest. It’s a built-in feature.

If you’re browsing this section for icebreakers: animals, good recipes, movie/podcast recommendations, videogames or your recent Netflix obsession will always be a hit.

Want to connect?

Let’s talk – tell me why your team is great. You can also find me on LinkedIn.

Workflow.

From kick-off to go-live, I want to know the context of what we’re creating. Where will it live? Who will see it? And most importantly, what do we want them to do?

We should always be able to tell a cohesive, enjoyable story throughout the customer’s experience. From lead generation to win-back, every brand has an opportunity to affect their customers, provide value, and tell their brand’s story.

Sometimes knowing the context of where a design will live makes all the difference. I like to ask the questions upfront that save our organization money later.

When I worked for CVS, it was important to know who would be seeing (or not seeing) your designs – we were often advertising to customers with processing issues, poor vision, or no vision at all. This called for knowledge, care, and ownership of accessibility. While this is always important to be sensitive to, it was especially critical in this role.

Finally, it’s important to know what the end goal is. Is it to drive clicks? Drive awareness? Purchases? Are we marketing to the wrong people?

Part of my role can also be pushing back. I triple-checked a client’s desired outcome when they tried to create a merchandise-oriented value-add campaign – by marketing to a huge target segment that included memorial websites for deceased family members, including children. Various teams had seen and approved this project plan, but no one had actually noticed that the data hadn’t been validated or analyzed. Context matters.

Software

Adobe Creative Suite

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe DreamWeaver

Adobe After Effects

Adobe XD

Adobe Acrobat

Sketch

Figma

Invision

Jira

HubSpot

Microsoft Word

Microsoft Excel

Microsoft Powerpoint

WordPress

Canva

Prezi

Final Cut Pro

G Suite

Powtoon

Operating Systems:

Mac OS

Windows OS

Additional Skills

Self-Education

HTML/CSS

Email Marketing

CX/UX/UI Design

Wireframing

Accessible Design (Visual & Sight-Impaired)

User Research & Testing

Brand Guides

Logo Design

Content Development

Illustration

Social Media

Copywriting

Responsive Design

Print Design

Print Shop – Tradeshow, in-store, OOH

Stock/Photography Selection

B2B/B2C

Client Relationships

Vendor Relationships

Project Management

Mentoring

Programming Logic (C++)

Database Management (SQL & Magento)

Computer Hardware Troubleshooting & Repair

IT Systems & Software

Content Management Systems

Education & Certifications

Computer Science
New England Institute of Technology

Programming & Game Design Coursework
New England Institute of Technology

In Progress:

AdWords Certification
Google

Inbound & Content Marketing Certification
HubSpot