Hi – I’m Meaghan!

When I was a child, I wanted to be three things – an author, a teacher, and a vet.

When I grew up, I realized how hard it was to get published, that teachers are dramatically undervalued, and that I probably couldn’t be a vet who never performed surgery. But what I could do was tell a story. So now I help brands tell their stories, teach my coworkers new skills at every opportunity, and go out of my way to work for brands that help their communities.

Words people have used to describe me: 

Creator. Deadline saver. Fastest designer in the east (or west).

I’m an experienced designer with a T-shaped skillset, and a passion for context and the end-user experience. I deliver high-performance, fast results without sacrificing quality to get the job done. I adapt quickly to changes, have extensive 360° campaign experience working with cross-functional teams, and speak fluent “coder/developer”. My background in game development tech allows me to have a unique perspective on projects and process optimization, as well as a deeper understanding of projects from E2E.

I’m an avid believer in lifelong learning, education advancement, and self-education. I believe in the same principles for my team and coworkers, and I strive to make sure no one gets left behind.

A lot of people ask me what I’m looking for next, and my answer is:
an ethical, socially responsible company with a great, collaborative team. I love to work with good people on meaningful projects.

Testmonial-Holly Botsford

Meaghan is a pleasure to work with. She is highly engaged with the company. Meaghan has creative, unique ideas to share with the team, and is willing to chip in to execute them. She is an asset to the company.

Holly Botsford

PR & Social Media Manager, BuySeasons | Retail

Testmonial-Emily Wiseheart

Meaghan was a pleasure to work with. She was always willing to take on work outside of her normal initiatives in order to help other teams and grow her skill set. Meaghan authored several blogs for our award-winning editorial, and provided valuable design tips and context for small businesses. Publishing articles about small business design and branding had been a gap we were looking to fill. As a designer herself, Meaghan stepped out of her department and everyday tasks to provide her expertise and value to our readers. She was a wonderful asset and bridged department silos in a huge organization. I truly hope our paths cross again one day.

Emily Wiseheart

Content Manager, Constant Contact | SaaS

Testmonial-Michelle Stutzman

Meaghan is the best senior designer we’ve had in a decade.

Michelle Stutzman

Brand Manager, DCU | Finance

Testmonial-Sean Sullivan

I had the privilege of working with Meaghan as copywriter on high-profile email projects involving many stakeholders across the company. We had never worked together before — nor did we even work of out of the same office — but the results were outstanding thanks to Meaghan’s creativity, flexibility, and technical skills. What’s more, her great attitude and friendliness made collaborating a pleasure. Would love to work with Meaghan again in the future!

Sean Sullivan

Copywriter, Endurance | Tech

Testmonial-Kim Dorant

Meaghan, you’ve been so great with all of this! Thank you so very much for all of your hard work. Looking forward to working together again soon! 

Kim Dorant

Business Development Manager, DCU | Finance

Testmonial-Anthony Coletta

 

I had the opportunity to have Meaghan in my classes while she was pursuing her degree in Multimedia at New England Institute of Technology. Meaghan showed considerable skills in coding, animation and design. Her insight, contributions to class discussions and helping her peers was tremendous.

Anthony Coletta

Instructor, NEIT

Testmonial-Prasanna Dhungel

We enjoyed working with Meaghan – would love to continue to collaborate with her as she has done a very good job.

Prasanna Dhungel

CEO, GrowByData | SaaS/Tech

Testmonial-Robin Mosey

Meaghan is detail-oriented and well-equipped to handle complex design. Meaghan has a good eye for design and will make sure you and your marketing materials make a good impression.

Robin Mosey

Project Management & Communications Mgr, Northwestern Mutual | Finance

Testmonial-Dave Goldberg

Meaghan became an expert at WordPress and moved 95% of our landing page and website design work into the Marketing Department.  She also worked diligently on a large amount projects that included ground-up design in support of activation and Business Development work. Many of these projects included significant and seemingly unending “design negotiation” with three of our partners, including Clover and Intuit. She was able to quickly show that she has the capacity to handle multiple tight deadlines without sacrificing quality.

Meaghan stepped up from day-one to fix or improve our entire design catalog, including a very complex brand color issue relating to print production, and cost-saving improvements to our design software.

Dave Goldberg

VP of Marketing and Communications (Direct Report), AP Intego | Fintech

Testmonial-Dana Palzkill

Meaghan is a very talented graphic designer and art director. She is creative in her approach and designs and with a strong eye for selling. She created some of the best performing web and email designs at Buy Seasons. She was very connected and engaged in her work, not afraid to ask questions, and understood the customer. Very talented art director/designer. It was a pleasure working with Meaghan!

Dana Palzkill

VP Merchandising and Product Development, BuySeasons | Retail

Beyond the brief.

I’m a huge animal lover and spend a lot of my free time volunteering for a non-profit shelter. I have ferrets and a dog, and my long-term partner and I have lived in Massachusetts since 2016. My hobbies include video games, cooking, crafting, and acquiring random skill-sets in case of….well, I haven’t figured out why to be honest. It’s a built-in feature.

If you’re browsing this section for icebreakers: animals, good recipes, movie/podcast recommendations, or your recent Netflix obsession will always be a hit.

Want to connect?

Tell me why your team is great, or download my resume. You can also find me on LinkedIn.

Workflow.

From kick-off to go-live, I want to know the context of what we’re creating. Where will it live? Who will see it? And most importantly, what do we want them to do?

We should always be able to tell a cohesive, enjoyable story throughout the customer’s experience. From lead generation to win-back, every brand has an opportunity to affect their customers, provide value, and tell their brand’s story.

Sometimes knowing the context of where a design will live makes all the difference. I like to ask the questions upfront that save the business money later.

When I worked for CVS, it was important to know who would be seeing (or not seeing) your designs – we were often advertising to customers with processing issues, poor vision, or no vision at all. This called for knowledge, care, and ownership of accessibility. While this is always important to be sensitive to, it was especially critical in this role.

Finally, it’s important to know what the end goal is. Is it to drive clicks? Drive awareness? Purchases? Are we marketing to the wrong people?

Part of my role can also be pushing back. I triple-checked a client’s desired outcome when they tried to create a merchandise-oriented value-add campaign – by marketing to a huge target segment that included memorial websites for deceased family members, including children. Various teams had seen and approved this project plan, but no one had actually noticed that the data hadn’t been validated or analyzed. Context matters.

Experience

Senior Designer
Private Company (Marketing Agency)

Associate Creative Director
Private Company (Finance + Banking)

Lead Designer/Owner
North Star Creative

Pro-bono Social Media Manager
Ferret Association of Connecticut

Previous:

Senior Designer
Private Company (Finance + Banking)

UI/UX Designer
Private Agency (Education)

Senior Designer
Exclusive Concepts

Interactive Art Director
GrowByData

Senior Designer
DevotedHealth

Lead Designer/ACD
AP Intego

Senior Designer/Art Director
Endurance International Group

Content Contributor
Constant Contact, Domain.com

Senior Designer/Art Director
CVS Health

Lead Designer
Gemvara

Digital Designer
Kohl’s

Digital Designer
BuySeasons, Inc.

Graphic Designer
Northwestern Mutual

Sharepoint Project Administrator
Case New Holland

Ecommerce Manager
The Claflin Companies

Product Owner
The Claflin Companies

Software

Adobe Creative Suite

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe DreamWeaver

Adobe After Effects

Adobe XD

Adobe Acrobat

Sketch

Figma

Invision

Jira

HubSpot

Microsoft Word

Microsoft Excel

Microsoft Powerpoint

WordPress

Canva

Prezi

Final Cut Pro

G Suite

Powtoon

Operating Systems:

Mac OS

Windows OS

Additional Skills

Self-Education

HTML/CSS

Email Marketing

CX/UX/UI Design

Accessible Design (Visual & Sight-Impaired)

User Research & Testing

Brand Guides

Logo Design

Content Development

Illustration

Social Media

Copywriting

Responsive Design

Print Design

Print Shop – Tradeshow, in-store, OOH

Stock/Photography Selection

B2B/B2C

Client Relationships

Vendor Relationships

Project Management

Mentoring

Programming Logic (C++)

Database Management (SQL & Magento)

Computer Hardware Troubleshooting & Repair

IT Systems & Software

Content Management Systems

Education & Certifications

Computer Science
New England Institute of Technology

Programming & Game Design Coursework
New England Institute of Technology

In Progress:

AdWords Certification
Google

Inbound & Content Marketing Certification
HubSpot