Hi – I’m Meaghan!
As a child, I wanted to be an author, a teacher, and a vet. As I grew older, I realized how challenging it was to get published, how undervalued teachers often are, and that being a vet without performing surgery wasn’t realistic. But what I could do was tell stories. Now, I help brands share their stories, teach my colleagues new skills whenever I can, and seek out opportunities to work with companies that make a positive impact on their communities.
Words people have used to describe me:
Creator. Deadline saver. Fastest designer in the east (or west).
I’m an experienced designer with a T-shaped skillset, and a passion for context and the end-user experience. I deliver high-performance, fast results without sacrificing quality to get the job done. I adapt quickly to changes, have extensive 360° campaign experience working with cross-functional teams, and speak fluent “coder/developer”. My background in game development tech allows me to have a unique perspective on projects and process optimization, as well as a deeper understanding of projects from E2E.
I’m an avid believer in lifelong learning, education advancement, and self-education. I believe in the same principles for my team and coworkers, and I strive to make sure no one gets left behind.
A lot of people ask me what I’m looking for next, and my answer is:
an ethical, socially responsible company with a great, collaborative team. I love to work with good people on meaningful projects.
Beyond the brief.
I’m a huge animal lover and spend a lot of my free time volunteering for a non-profit shelter. I have ferrets and a dog, and my long-term partner and I have lived in Massachusetts since 2016. My hobbies include video games, cooking, crafting, and acquiring random skill-sets in case of….well, I haven’t figured out why to be honest. It’s a built-in feature.
If you’re browsing this section for icebreakers: animals, good recipes, movie/podcast recommendations, videogames or your recent Netflix obsession will always be a hit.
Want to connect?
Let’s talk – tell me why your team is great. You can also find me on LinkedIn.
Workflow.
From kick-off to go-live, I want to know the context of what we’re creating. Where will it live? Who will see it? And most importantly, what do we want them to do?
We should always be able to tell a cohesive, enjoyable story throughout the customer’s experience. From lead generation to win-back, every brand has an opportunity to affect their customers, provide value, and tell their brand’s story.
Sometimes knowing the context of where a design will live makes all the difference. I like to ask the questions upfront that save our organization money later.
When I worked for CVS, it was important to know who would be seeing (or not seeing) your designs – we were often advertising to customers with processing issues, poor vision, or no vision at all. This called for knowledge, care, and ownership of accessibility. While this is always important to be sensitive to, it was especially critical in this role.
Finally, it’s important to know what the end goal is. Is it to drive clicks? Drive awareness? Purchases? Are we marketing to the wrong people?
Part of my role can also be pushing back. I triple-checked a client’s desired outcome when they tried to create a merchandise-oriented value-add campaign – by marketing to a huge target segment that included memorial websites for deceased family members, including children. Various teams had seen and approved this project plan, but no one had actually noticed that the data hadn’t been validated or analyzed. Context matters.
Experience
Senior Designer
Private Company (Finance + Banking)
Senior Designer, UI
Private Company (Marketing Agency)
Creative Director (interim)
Private Company (Finance + Banking)
Lead Designer/Owner
North Star Creative
Pro-bono Social Media Manager
Ferret Association of Connecticut
UI/UX Designer
Mightier (Education)
Senior Designer
Exclusive Concepts
Interactive Art Director
GrowByData
Senior Designer
DevotedHealth
Lead Designer/ACD
AP Intego
Senior Designer/Art Director
Endurance International Group
Content Contributor
Constant Contact, Domain.com
Senior Designer/Art Director
CVS Health
Lead Designer
Gemvara
Digital Designer
Kohl’s
Digital Designer
BuySeasons, Inc.
Graphic Designer
Northwestern Mutual
Sharepoint Project Administrator
Case New Holland
Ecommerce Manager
The Claflin Companies
Product Owner
The Claflin Companies
Software
Adobe Creative Suite
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe DreamWeaver
Adobe After Effects
Adobe XD
Adobe Acrobat
Sketch
Figma
Invision
Jira
HubSpot
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
WordPress
Canva
Prezi
Final Cut Pro
G Suite
Powtoon
Operating Systems:
Mac OS
Windows OS
Additional Skills
Self-Education
HTML/CSS
Email Marketing
CX/UX/UI Design
Wireframing
Accessible Design (Visual & Sight-Impaired)
User Research & Testing
Brand Guides
Logo Design
Content Development
Illustration
Social Media
Copywriting
Responsive Design
Print Design
Print Shop – Tradeshow, in-store, OOH
Stock/Photography Selection
B2B/B2C
Client Relationships
Vendor Relationships
Project Management
Mentoring
Programming Logic (C++)
Database Management (SQL & Magento)
Computer Hardware Troubleshooting & Repair
IT Systems & Software
Content Management Systems
Education & Certifications
Computer Science
New England Institute of Technology
Programming & Game Design Coursework
New England Institute of Technology
In Progress:
AdWords Certification
Google
Inbound & Content Marketing Certification
HubSpot