Hi – I’m Meaghan!

When I was a kid, I bounced between wanting to be an author, a teacher, or a vet. Eventually I realized publishing is hard, teachers don’t always get the support they need, and being a vet involves considerably more surgery than I’m comfortable performing.

The common thread was that I liked figuring things out, making things, and helping people. These days, that means helping people and brands figure out what they’re trying to say, sharing what I know with the people I work with, and working with organizations and projects that are trying to do some good.

Creator. Deadline saver. Fastest designer in the east (or west).

I’m an experienced designer with a T-shaped skillset and a passion for context and the end-user experience. I work fast without sacrificing quality, adapt quickly to change, and have extensive 360° campaign experience working with cross-functional teams. I also speak fluent “coder/developer.”

My background in computer science and game development gives me a different perspective on projects and process optimization. I tend to look at the whole system – how the pieces fit together, where something might break, and how we can make it work better.

I’m a big believer in lifelong learning, education, and teaching yourself how to do things. I bring that mindset to my work and to the people I work with, and I work hard to make sure no one gets left behind.

A lot of people ask me what I’m looking for next, and my answer is pretty simple: an ethical, socially responsible company with a great, collaborative team. I love to work with good people on meaningful projects.

Beyond the brief.

I’m also involved in a number of local community projects, where I get to put my organizing, communication, and design skills to work outside of my day job. I’ve helped organize and promote community events that have reached thousands of people online, and I’m always happiest when I can take an idea from “someone should really do something about that” to actually making it happen.

I have ferrets, and I’ve called Massachusetts home since 2016. My hobbies include video games, cooking, crafting, and acquiring random skill-sets in case of…well, I haven’t figured out why, to be honest. It’s a built-in feature.

If you’re browsing this section for icebreakers: animals, good recipes, movie/podcast recommendations, videogames or your recent Netflix obsession will always be a hit.

Context matters.

From kick-off to go-live, I want to know the context of what we’re creating. Where will it live? Who will see it? And most importantly, what do we want them to do?

A good design should be part of a cohesive, enjoyable customer experience. From lead generation to win-back, every touchpoint is an opportunity to provide value, affect the customer relationship, and tell the brand’s story.

Knowing where and how a design will be used can also make a huge difference. I like to ask the questions upfront that can save an organization time and money – and a lot of it – later.

When I worked for CVS, it was important to know who would be seeing (or not seeing) our designs. We were often communicating with customers who had processing issues, low vision, or no vision at all. That required a real understanding of accessibility, but more importantly, it required taking ownership of it.

And then there’s the end goal. Are we trying to drive clicks? Awareness? Purchases? Are we even marketing to the right people?

Part of my job is knowing when to ask questions and when something warrants a closer look. In one case, I noticed a potential issue with a proposed merchandise campaign and took a closer look at the audience being targeted. The campaign included a large customer segment that contained memorial websites.

The plan had already been reviewed by multiple teams, but looking at the underlying data raised some concerns about how the campaign could be received by customers. I brought those concerns to the appropriate teams, and the data and targeting were reevaluated before the campaign moved forward.

It was a good example of why I like to understand the bigger picture of what I’m working on – sometimes the thing that needs the most attention isn’t the design itself.

Deep experience. Wide range.

Production & Media

Adobe Media Encoder · Environmental Graphics · Final Cut Pro · In-Store Graphics · OOH (Out-of-Home) · Photography · Powtoon · Print Design · Print Production · Print Shop · Production Handoff · Production Workflow · Stock Selection · Tradeshow Graphics · Video Editing · Vendor Relationships

Leadership & Collaboration 

Client Relationships · Creative Direction · Cross-Functional Collaboration · Mentoring · Project Management · Process Improvement · Stakeholder Management · Workflow Optimization

Technology & Technical

C++ · Computer Hardware Troubleshooting · Computer Hardware Repair · Database Management · HTML/CSS · IT Systems · Programming Logic · SQL