CVS | Meaghan Messler
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About This Project

Work included emails, website updates, print, and managing vendor relationships and deliverables with our external development company. In this unique role, I was often given complete creative freedom, and left my fingerprints on multiple brand families under the CVS umbrella. As the brand evolved over time, my role shifted to include showing new pathways to client conversion both on the front of site and through email, as well as finding new ways to advertise items and services while staying within both the company brand guidelines and ensuring HIPAA compliance through our legal team.

Also developed MinuteClinic-specific styles for web and email.