BuySeasons Inc. | Meaghan Messler
portfolio_page-template-default,single,single-portfolio_page,postid-15824,et_divi_builder,et_bloom,et_monarch,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-14.5,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.7,vc_responsive,et-pb-theme-bridge,et-db,et_minified_js,et_minified_css

About This Project

BuySeasons Inc. is one of the first and largest online party supply retailers. I was responsible for catalog designs, web design and maintenance of multiple brands (CostumesExpress, BuyCostumes, 1stWishes, BirthdayExpress, BuySeasons), email creation, and email strategy development. I was also able to participate in photo and video shoots, and gain more exposure to product photography from working with our in-house team, as well as working with talent resources of all ages. I was also able to suggest several key strategies that, when positioned and executed, led to an increase in customer conversion rate from 1.9% to over 3.04% in less than 1 month.